Callaway Tees up SAP S/4HANA to Manage Its Supply Chain

Like most consumer enterprises, global sporting goods company Callaway Golf wanted to provide an omnichannel experience for its customers. This became even more important when its business and product lines expanded through several acquisitions.

Callaway Golf had run the same central ERP instance for more than 20 years. When the business ventured from designing and manufacturing golf-related products to include retailing lifestyle-related merchandise in more than 70 countries, it became evident that its existing ERP system needed an upgrade.

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