Like most consumer enterprises, global sporting goods company Callaway Golf wanted to provide an omnichannel experience for its customers. This became even more important when its business and product lines expanded through several acquisitions.
Callaway Golf had run the same central ERP instance for more than 20 years. When the business ventured from designing and manufacturing golf-related products to include retailing lifestyle-related merchandise in more than 70 countries, it became evident that its existing ERP system needed an upgrade.
Senior Director of Global ERP and Business Applications, Alan Schneider, recognized this as a chance to migrate to SAP S/4HANA. But more importantly, he knew he first had to build a business case and prove the value of making the move.
The Runway to Success
Within the last few years, Callaway had expanded its business by acquiring OGIO, followed by TravisMatthew. Although OGIO was easy to integrate into its existing SAP ECC system, TravisMatthew was a far more complex brand.
“It had several different retail stores at the time, as well as an e-commerce business,” Schneider said. “Even though we felt we could do anything in SAP ECC, we didn’t have any processes for fashion management within our existing system, and it made more sense to use SAP’s fashion solution than to try and build our own.”
SAP provided a road map to build an omnichannel experience across Callaway’s brands making it easier to manage the supply chain for all brands and locations under the Callaway umbrella. “In short, retail stores are now SAP objects,” Schneider said. “I can see all my inventory from retail stores in my SAP system. I have access to hundreds of stores that are part of our Jack Wolfskin brand in different cities and countries.”
Schneider sat down with ASUG to discuss how he built the business case, the challenges he and his team faced, and how SAP S/4HANA is supporting the company’s direct-to-consumer shift.
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